John Immesoete

John’s background as a copywriter, creative director and creative leader includes numerous clients across many platforms and disciplines. John has written and created award-winning creative for brands such as McDonald’s, Anheuser-Busch, Miller, Nintendo, Hallmark, Kraft, Allstate, BMW, the Independent Film Channel and Coke.

Creating big ideas that break through and engage the consumer is a hallmark of John’s work. John has created numerous commercials that won USA Today’s prestigious Super Bowl Ad Meter and has written and directed work that won every award in the advertising world. Other awards and recognition include ten Cannes Lions, three Grand CLIOs and several Gold CLIOs, the London International Festival Grand Prize, the Cannes Radio Grand Prix, three Radio Mercury Grand Prize Awards, the New York Festivals Grand Prize and three commercials in The One Show’s Best Beer Commercials Ever, amongst others.

John has also served as a judge for the Cannes Lions, CLIOs, Radio Mercury Awards, American Advertising Awards, D&AD Awards and others.

John holds a bachelor’s degree from Iowa State University. He is involved in both the Directors Guild of America and the Writers Guild of America.

Barbara Lippert

Barbara Lippert covers the intersection of advertising, pop culture, and marketing in her column, “Mad Blog” for Iin addition to her column for,  Lippert reviews the current crop of political ads as an Opinion columnist for

As a long time editor atAdweek, Lippert  carved out a unique place in the ad industry as the author of the Adweek Critique which won three awards for business writing and was also syndicated by King Features, appearing in 25 U.S. newspapers.

 Lippert was the on-air advertising contributor to CBS This Morning for seven years, and has also presented on-air opinion pieces on CBS’s Sunday Morning.  As an expert on advertising, she has routinely appeared on CNN, CNBC, Fox Business and the Today Show. She speaks on NPR, and is often quoted for marketing pieces in USA Today and The New York Times. In addition, Lippert’s work has appeared in Vogue, Glamour, Self, The Washington Post and Newsweek.

 A cum laude graduate of Mount Holyoke College, Lippert lives in New York City.  She has a grown son who is a stand-up comic. 


John Immesoete, Exec Producer, Founder

Barbara Lippert, Co-Host

Sadie Altvater, Producer

Corey Ciszek, Creative

Angie Diederich, Creative

Bill Ferguson, Creative

Jill Frank, Producer

Britta Petersen, PR

Shawn Savage, Social

David Shih, Creative

Brenda Storch, Social